The benefit for your customer comes in having a centralized asset and configuration management system built into the entitlement center. OMS offers the ability to use our installation packaging and processing tools to create a standard install environment which is linked to the entitlement center through our ConnectNow application. This is called Active Data Gathering and it means installation/configuration information is transmitted to the entitlement center where it available to the end user and their administrators for Active Configuration Management.
Active Configuration Management saves their administrators time and resources managing your product in their environment. It makes it easier to determine how product instances relate to users and computers and how this impacts the licensing model they have purchased from you. It makes it easier for them to re-license or re-host your software and perform other electronic licensing management functions independently but within the parameters of their entitlement. Making this information easily available and enforceable reduces the licensing confusion that sometimes leads customers to abuse their licenses by accidentally running too many instances. This management functionality saves them time and for you it means better data and reduced cost to maintain it.
When combined with our intelligence engines and our Integrated Communication Service you can get the full benefit and two-way communications enhancing your customer's experience and increasing customer satisfaction. All this makes it easier for you to support them when they can not self-service themselves.
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