the data. For instance, determine the subset of users which have product A and B installed (not just based upon an order) and who do not have product C purchased. Target a campaign to cross sell them and follow that campaign over a period of time to view results and perhaps target those who did not respond with a personal sales contact.
Market research is another area where a "canned report" environment doesn't allow dynamic data exploration. Our answer is the ExploreNow tool which allows you to build dynamic filters and review object-centric dataviews for either general metrics or specific details. Product A has a single use license what might be the "best" intervals for a new corporate named-users licensing model; where best is defined as advantageous for both the customer and your company.
Imagine the possibilities with extended customer, product and order data in one warehouse with intelligence engines that can analyze and take action and with dynamic data exploration available and you will find Beacon CRM from OMS SafeHarbor. |
